What's The Charge whatsthecharge.com
Product Design & Development

The EV charging calculator that actually knows where you are.

Most EV cost calculators make you hunt for your electricity rate. What's The Charge auto-detects your state and rate plan on load, pre-fills your charger specs, and delivers a real cost estimate in under 10 seconds — no account required.

10s
Time to first result
50+
US states & rate plans
3
Charger types supported
100%
No account required
The problem

EV ownership has a hidden math problem.

New EV owners know gas costs money per gallon. Electricity costs money per kWh — but rates vary wildly by state, utility, and time-of-use plan. Most people have no idea what they're actually paying to charge at home, whether a Level 2 charger is worth buying, or how DC fast charging compares. Existing tools either buried users in inputs or oversimplified to the point of being useless.

The solution

Smart defaults, zero friction.

The entire design philosophy is: get out of the user's way. Auto-detect their location, pre-set the most common charger level, pull their state's standard utility rate — then let them override anything. Most users never touch the defaults.

1

Geolocation

State auto-set on load

2

Rate lookup

Default utility rate pulled

3

Vehicle select

Year / Make / Model / Trim

4

Charger config

Level 1 / 2 / DC Fast

5

Instant result

Cost + time estimate

whatsthecharge.com — Calculator
What's The Charge calculator — dark UI with year/make/model dropdowns, charger power, state auto-set to California, electricity rate pre-filled
Zero required setup. State auto-detected from browser location, electricity rate pre-filled from utility data, charger power defaulted to the most common Level 2 (5.8 kW / 24A). The user's only required action is picking their vehicle.
Key design decisions

Every field earns its place.

The calculator has exactly the inputs it needs and none it doesn't. Each decision was made by asking: would a typical EV owner know this off the top of their head?

📍

Location-aware rate defaults

Browser geolocation sets your state on load. The most common utility rate plan is pre-selected, with an override dropdown for TOU and EV-specific plans.

🚗

Cascading vehicle picker

Year → Make → Model → Trim. Each selection filters the next. Battery size and efficiency data are populated automatically — no manual spec lookup required.

🔌

Charger level selector

Level 1 (standard outlet), Level 2 (home charger), and DC Fast Charging — each with real-world kW defaults. Advanced users can dial in exact charger output.

🌙

Dark-first visual design

EV culture skews tech-forward. A dark theme with a cyan accent color felt native to that audience — and performs well for nighttime use when most people plug in.

The output

Real numbers, not ballpark estimates.

The result screen shows charging time, total cost, cost per mile equivalent, and a comparison against local gas prices — giving the user immediate context for whether their EV is saving them money.

whatsthecharge.com — Results
What's The Charge results — charging time, cost, and cost-per-mile breakdown

Charging time estimate

Based on your vehicle's battery size, current charge level, target charge level, and charger output — not a generic range pulled from a spec sheet.

True cost breakdown

Total cost for this session, cost per full charge, and monthly cost at typical driving patterns — all calculated from your actual utility rate, not a national average.

Gas comparison

The equivalent MPG cost at local gas prices puts the savings in a frame of reference every driver already understands.

Shareable & bookmarkable

Calculator state is encoded in the URL — users can bookmark their setup or share a direct link with their exact vehicle and rate configuration.

Under the hood

Built lean, deployed fast.

What's The Charge is a fully custom web application built with Next.js and deployed on Vercel. The vehicle database covers hundreds of makes and models with real battery capacity and efficiency data. Utility rate data is sourced from public EIA datasets and kept current by state. No third-party calculator API — every formula is written and owned in-house, which means full control over accuracy and UX.